ABOUT

CAILL TRANSMEDIA PTY. LTD.

[company director: Robert Cettl HBA, GCTESOL, GDIS, MTESOL]

a company blog on task-based digital literacy initiatives, multi-media digital publishing, trans-media ethnographic videography within EFL pedagogy and context-specific blended learning action research within the Chinese National Curricular Reform Initiative's shift from CLT to ICC methodologies implemented within the Dept. of Foreign Languages at the University of Jinan, Shandong, China

SCHEDULED FOR PRODUCT LAUNCH MID-2015

CAILL Transmedia Pty. Ltd. (CTM) is an Australian digital publishing company specializing in ethnographic trans-media project development to facilitate inter-cultural communicative competence (ICC) between Chinese EFL students and Western native-speakers.  

Promoting cultural and linguistic awareness between China and the West, CTM educational, archival and mainstream e-Books complement the shift from Communicative Language Teaching (CLT) to Inter-Cultural Communicative Competence (ICC) in the Chinese National Curricular Reform Initiatives began in 2004 and informing the 2014 changes in the assessment of English within the Chinese National College Entrance Examination (the GaoKao): i.e. the emphasis on communicative ability over written, grammatical perfection.


CURRENT OPERATIONS: IN MEDIA RES

Based in South Australia, CTM in March 2015 begins a blended learning action research initiative involving Chinese EFL students at the University of Jinan, Shandong, China: the first such Australia-China inter-cultural education initiative.  Under this initiative, English Listening and Writing sophomores will have their curriculum adapted to include an online, computer-assisted interactive task-based component, testing of (and feedback from) which will determine the content, design, formatting and delivery of EFL learning materials - including information sheets, video, interactive student-produced e-Books showcasing Chinese students to the West.  This student-led initiative will develop in parallel to a more traditional monograph, reference and research paper digital publishing University imprint (in discussion phase at present).

Within China, CTM originates, sources, promotes and distributes digital multimedia through an internationally inter-connected network of websites, blogs, social media and e-retailers.  In addition, CTM's production house specializes in micro-budget ethnographic video and transmedia, primarily (though not exclusively) for TESOL purposes and multimedia illustration in "enhanced e-Books" (PDF and ePUB3 formats).  Ethnographic filming for educational and research purposes is underway in Australia and China: updates, raw footage, experimental work-in-progress edits and sample films are regularly uploaded to social video channels on YouTube (outside of China) and YouKu (inside China).

FULL DETAILS AND LINKS PENDING UPDATES

INDIE, SELF & PEER PUBLISHING COMBINED

In addition, CAILL Transmedia Pty. Ltd.'s multiple imprints cater to a range of genres: arts, film and media, graphic novel, memoir, poetry, fiction and general non-fiction.   These imprints are networked through blogs and websites (under construction) which bring the multimedia works of Chinese authors, artists, individuals, educators and videographers to Western audiences, and - subject to official censorship clearance - vice-versa.  Incorporating social media, video-on-demand, e-Book and print-on-demand, CTM is a full service international royalty-based contract publisher specializing in international transmedia projects.

So too, as an ethnographic publisher, CTM sources creative works not just from established or practicing professionals but from "ordinary" people - CTM's video productions celebrate authentic lives and its book and e-Book publications are archival quality publications of the creative expressions resulting from such lived experience.  At CTM, the work flows from the (auto-)biography, not the reverse as is usually the case when considering literary art and merit.  In so doing, CTM is the first digital native publisher to respond directly to the marketplace changes wrought by the e-Book and self-publisher revolution that began with the release of the Amazon Kindle some five years ago.

FULL DETAILS AND LINKS PENDING UPDATES